Human Auto | Ford | Bloemfontein, Kimberley and Welkom

Go Further
Bloemfontein, Kimberley & Welkom

In today’s fast paced environment the importance of effective transport plays a critical role in each individual’s road to success. Barnie Human identified this need and provided a solution by establishing an organization that strives to meet each customer’s exact requirement.

On the 3rd of January 1950, Human & Kie was established by Barnie Human, which later became Human Motors Bloemfontein. In 1955 Human Motors relocated to the existing building where they have been trading successfully for the past 65 years. The Kimberley dealership was opened in 1958 and Welkom began trading in 1960. Currently there are approximately 200 people employed by Human Auto.

At the core of this company’s existence is a desire to serve the greater community of the Free State and Northern Cape by enhancing prosperity and growth.

Human Auto falls under the MIBCO agreement and strive to maintain industrial peace and stability for both employer and employee. Affiliation with MERCETA ensures that skills development plans are both developed and implemented within this organization.

Vision and Mission

The vision of Human Auto is “effective community involvement through the availability of affordable and quality motor vehicles”

The mission of Human Auto is to be recognized as a market leader by ensuring:

  • our products are of excellent quality
  • dealerships provide superior service and excellent customer care
  • a wide range of vehicles, parts, accessories and services are supplied to our clients according to their requirements
  • fair employment practices are implemented by assisting our employees to reach their full potential
  • Core Values

  • Open and honest communication
  • Customer satisfaction
  • Social responsiveness
  • Quality in everything we do
  • Respect for people and property
  • Recognition and reward for effort
  • Teamwork
  • Fair and equal opportunities
  • High standard of ethical practices
  • Product and Range

    Human Auto is the agent for Ford in Central South Africa and has an extensive product variety which includes Passenger Vehicles as well as Light Delivery Vehicles.

    After Sales Service

    All of Human Auto dealerships have Ford approved service centres as per their standards. The latest technology and workmanship is in place and are regularly audited by Ford Motor Company.

    Regular communication through our customer care centres will ensure handling of enquires and complaints. Follow-up calls to identify improvement of service levels are made to our customer base in order to ensure customer retention and satisfaction.


    Human Auto strives to achieve prosperity and growth, as per our vision and mission statement, not only for our organization but for the benefit of the greater community.